Tag Archives: Books

RE-POST | Steve Jobs | On the Social Potential of Built Space

RE-POSTING THE MOST POPULAR ARTICLE IN 2013 ON THE OUTLAW URBANIST! THIS ARTICLE EDGED OUT BY ONLY 3% THE “URBAN PATTERNS” ARTICLE ON OLMSTED’S RIVERSIDE SUBURB IN CHICAGO.

Steve Jobs on the Social Potential of Built Space
by Dr. Mark David Major, AICP, CNU-A, The Outlaw Urbanist contributor

While reading Walter Isaacson’s biography of the co-founder of Apple and former majority shareholder of Pixar Animations Studios, Steve Jobs (review available here on The Outlaw Urbanist), I came across a fascinating passage. I wanted to share it because the point is so powerful, it bears repetition and celebration. The most important passages are in bold.

Pixar Animation Studios was reaping the creative and financial benefits of a $485 million worldwide gross for Toy Story 2 so…

(Excerpt) …it was time to start building a showcase headquarters. Jobs and the Pixar facilities team found an abandoned Del Monte fruit cannery in Emeryville, an industrial neighborhood between Berkeley and Oakalnd, just across the Bay Bridge from San Francisco. They tore it down and Jobs commissioned Peter Bohlin, the architect of the Apple Stores, to design a new building for the sixteen-acre plot. Jobs obsessed over every aspect of the new building, from the overall concept to the tiniest detail regarding materials and construction. “Steve had the firm belief that the right kind of building can do great things for a culture,” said Pixar’s president Ed Catmull… (John) Lasseter had originally wanted a traditional Hollywood studio, with separate buildings for various projects and bungalows for development teams. But the Disney folks said they didn’t like their new campus because the teams felt isolated, and Jobs agreed. In fact he decided they should go to the other extreme: one huge building around a central atrium designed to encourage random encounters. Despite being a denizen of the digital world, or maybe because he knew all too well its isolating potential, Jobs was a strong believer in face-to-face meetings.

“There’s a temptation in our networked age to think that ideas can be developed by email and iChat,” he said. “That’s crazy. Creativity comes from spontaneous meetings, from random discussions. You run into someone, you ask what they’re doing, you say ‘Wow.” and soon you’re cooking up all sorts of ideas.” So he had the Pixar building designed to promote encounters and unplanned collaborations. “If a building doesn’t encourage that, you’ll lose a lot of innovation and the magic that’s sparked by serendipity,” he said. “So we designed the building to make people get out of their offices and mingle in the central atrium with people they might not otherwise see…” “Steve’s theory worked from day one,” Lasseter recalled. “I kept running into people I hadn’t seen in months. I’ve never seen a building that promoted collaboration and creativity as well as this one.”

For those who don’t believe architects such as New Urbanist Andres Duany or Space Syntax people such as Alan Penn, Tim Stonor and Kerstin Sailer about the social potential of built space, then believe the words of a genius like Steve Jobs. Design matters, space matters, and architecture matters to innovation.

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Genius of ‘Poor Richard’ Laughs Our Way to Great Cities

Genius of ‘Poor Richard’ Laughs Our Way to Great Cities

“You have to out-think the box before you can think outside of it.” – Poor Richard

JACKSONVILLE, FLORIDA – Architect, urban planner and entrepreneur Mark David Major has seen a lot over 20 years of professional experience in academia and the public and private sector spanning the United States, Europe and other parts of the world. And much of it is bad… or worse. Major was born and raised in the Tower Grove neighborhood of St. Louis and attended Collinsville High School. He is a graduate of Clemson University in South Carolina and the University of London in the United Kingdom with Bachelors, a Masters, and PhD in Architecture.

Frustrated with the sprawling state of our cities and complicity of professionals charged with shepherding them, he decided to do something when he established The Outlaw Urbanist, a blog dedicated to architecture, urban design and planning issues. Then he began posting on Twitter, to date, more than 600 proverbs and witticisms to help professionals and laymen better understand what makes a great city, great architecture and good practice. The result is a series of sometimes biting, sometimes obscure, but always insightful proverbs using Benjamin Franklin’s 18th century Poor Richard pen name (“A penny saved is a penny earned”). Major admits the Poor Richard moniker is a homage to the wisdom of one of the America’s most famous Founding Fathers but also a subtle dig at American urban studies theorist, Richard Florida, who was recently named the World’s Most Influential Thinker in a published ranking by MIT Technology Review. Major points out, crucially, MIT’s ranking was based on the frequency of online social media mentions and not the content of those mentions. “Too often, we confuse talking with thinking,” said Major, “and we’re too thankful for half-wrong measures when it comes to our cities and architecture because we hope they are also half-right. The results are seldom satisfying.”

Major’s Twitter postings generated such a positive response that he collected together the first 366 proverbs in Poor Richard, An Almanac for Architects and Planners, first published in Spring 2013 but now available in digital format in Apple iBooks. The book contains a witticism for each day of the year plus one for years “in a state of leaping.” Major has continued writing and posting proverbs on Twitter. He plans to publish a follow-up book, Poor Richard, Another Almanac for Architects and Planners in 2014.

Drawing inspiration from Benjamin Franklin, Thomas Jefferson and many others, Major crafts anew a series of general rules of thumb for anyone interested in the architecture, urban design and planning of our cities. The result is a stunning book marked as much by its breadth and depth as the brevity of its words on the subject. According to leading New Urbanist architect Julia Starr Sanford, in her Foreword to Major’s Poor Richard, the book represents “genius, extraordinary wit, passion for good design and mastery of the history of planning (in a) hilariously righteous epitome of 21st century sense and sensibility.” The unmistakable message of Major’s Poor Richard is we can do better for our cities, we must do better for our cities, and, before the 20th century, we did do better for our cities.

“Thomas Jefferson gave Americans the regular grid. A committee of roadway engineers gave us suburban sprawl. Always walk with giants, never ride in the clown car.” – Poor Richard

Poor Richard, An Almanac for Architects and Planners is a 136-page book with black and white illustrations published by Forum Books, available in print from Amazon, CreateSpace, and other online retailers and digital format from the Apple iTunes Store. Visit the author’s architecture, urban design and planning blog The Outlaw Urbanist for more information.

This article originally appeared on www.stltoday.com.

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BOOK REVIEW | Think Different, Be “Insanely Great” | Steve Jobs | Walter Isaacson

Think Different, Be “Insanely Great”
BOOK REVIEW of Steve Jobs by Walter Isaacson

by Mark David Major, The Outlaw Urbanist contributor

FULL DISCLOSURE: I am writing this review on my MacBook Pro with Retina Display with my iPhone and iPad Mini sitting near at hand while I listen to a shuffle of classical music in my iTunes Library. When I started writing this disclosure paragraph, I noticed my apps were syncing to all of my devices via iCloud, which finished well before I had completed this paragraph. I have been an unapologetic member of the Apple Cult since 1993.

A few times in Steve Jobs by Walter Isaacson, the biographer and his subject admit there will be a lot that Jobs won’t like in this authorized biography. Once again, Steve Jobs was right. Isaacson’s biography is not a great product. The writing is often repetitive, even diverging into triviality on occasion, with the biographer/interviewees (except Jobs himself) all too eager to engage in ‘Dime Store’ Freudian psychoanalysis about the book’s subject. At 656 pages, Isaacson’s biography would have benefited from the same zeal for simplicity and minimalism (in terms of editing) that characterized so many of Apple’s products during Jobs’ two tenures at the company. In fact, Steve Jobs by Walter Isaacson reads like Simon & Schuster rushed the book to market months ahead of schedule so it could financially capitalize on Jobs’ death in late 2011. The release date is a mere two weeks after Jobs death on October 5, 2011. This is something Jobs would have never tolerated while he was alive. Isaacson’s biography is not a bad book but it could have been “insanely great” like its subject. There are many useful, some wonderful insights (usually originating from Jobs himself) contained within, so it is well worth your time to read. In the end, what shines through in the book, despite its problems, is the genius and greatness of Steve Jobs.

Isaacson’s fairly ridiculous thesis is Jobs was driven to greatness by a desire to prove his natural parents were wrong to put him up for adoption, which begs the question why there aren’t more industry leaders with adoptive parents. Jobs is fairly dismissive of this line of thought. Isaacson’s equally ridiculous aim is to get his subject to admit, “He is an asshole.” We are all angels and assholes (some, more one than other). It is called being human so it’s unclear why this is important. Jobs was a perfectionist but he never (thankfully) claimed he was perfect. Many of Jobs management techniques are tried, tested and effective even if Jobs’ form of brutal honesty lacked a ‘politeness’ filter. Anyone successful, who has been in a leadership position, will recognize these techniques.

Isaacson devotes a considerable amount of words to Jobs’ tendency to construct a “reality distortion field”, an ability to weld or ignore reality to his wishes but also compel designers and engineers to do the seemingly impossible. We all construct “reality distortion fields” in an attempt to warp reality to our wishes. Some are more successful and ambitious at it than others. It is unclear why Isaacson finds this distinctive human trait so compelling other than the fact Jobs changed the reality of the way things work in this world. The fact is there are many people in the world, who simply cannot abide greatness in their presence. They seek to bring genius down to their level, a sort of “stupidity distortion field.” Jobs would describe this as Grade C people bringing down the Grade A people around them to the average, “the ugly”, or the “totally shit”. Isaacson could easily devote an entire book to how otherwise seemingly intelligent people (like Bill Gates, who comes across as a decent and pleasant schmuck but a schmuck nonetheless) adopt stupid arguments, decisions, and positions to distort the greatness or genius of individuals around them. The fact is there are more like Steve Jobs out there but the herd is too busy trampling them under foot to recognize them. In the end, Steve Jobs by Walter Isaacson is best when all aspects of Jobs (the good and the bad) filter through the biographer’s gaze. Was Steve Jobs perfect? No, he was human. Personally, I never asked for Apple products to be perfect. I only asked that Apple products be the best in the world and, usually, they were. I never asked Steve Jobs to be anything than what he was: a brilliant businessman, an insight artist, and a (sometimes) source and (often) shepherd of technological innovation. In the end, what was remarkable about Steve Jobs was not that he changed the world but he changed the world in the face of the ‘conventional wisdom’, which is often polite code for the stupidity of the consensus. Frankly, I prefer to live in Jobs’ reality. Along the way, he lived a remarkable life. Surely, that is enough. The world seems smaller without Steve Jobs in it. We have Jobs’ Apple to thank for it but it is also a testament to the legacy of Steve Jobs. He will be missed.

I’m attaching video links to a couple of seminal moments in the life of Steve Jobs. First, the famous 1984 MacIntosh commercial, directed by Ridley Scott, which aired during the Super Bowl (above in the body of the review). Many in the trade (including TV Guide) say it is the greatest commercial ever. Second, is the famous commencement address Jobs gave at Stanford University in 2005 (see below). Remember: think different.

 

Steve Jobs by Walter Isaacson
Simon & Schuster
Hardcover, 656 pages
Available from Amazon here.

 

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A Fanciful City | REVIEW | American Urban Form | A Representative History

A Fanciful City | REVIEW | American Urban Form: A Representative History
by Dr. Mark David Major, AICP, CNU-A, The Outlaw Urbanist contributor

How do you solve a problem like ‘the City’? This is the generic name Sam Bass Warner and Andrew H. Whittemore give to their “hypothetical city” in American Urban Form: A Representative History, available from MIT Press (176 pages; $20.71 on Amazon). Warner and Whittemore’s City is a narrative conglomeration of urban history, for the most part, in Boston, New York, and Philadelphia (New Philaton?) and, therein, lies several dilemmas. The book’s subtitle describes this as “a representative history.” Outside of academia, this is more commonly called historical fiction. It is uncertain the authors’ admirable honesty in admitting this fact (albeit, using academic language) is enough to transform a historical fiction into a substantive scholarly work. All good historical fiction writers conduct research into their subject but tend to not provide footnotes and bibliography (as Bass and Whittemore do). This information is incidental to the goal of telling a good story. So, do we approach American Urban Form as a well-referenced historical fiction or a scholarly work adopting an intriguing (perhaps even innovative) methodological approach to urban history? In the end, it doesn’t really matter.

American Urban Form is more curiosity than ground breaking as a scholarly work. Despite the bold, important title of the book, its publisher, and the authors’ claim “the book is about patterns, the physical patterns or urban form that we can observe in American big cities past and present” and “physical patterns shape and are themselves shaped by” political, social and economic factors, it only discusses urban form incidentally in relation to those factors. In doing so, the authors adopt an a-spatial perspective when discussing the generators of American urban form, which is revealed by their use of the word ‘reflect’ in several instances. We have to believe this word choice is intentional. In this sense, American Urban Form comfortably sits within the prevailing planning paradigm of the post-war period in the United States (see M. Christine Boyer’s Dreaming the Rational City: The Myth of American City Planning for an excellent and detailed discussion on this topic). Unfortunately, it is also consistent with a recent, unfortunate trend in planning theory to claim to discuss one thing (physical form and space) but substantively reinforce prevailing thought (an a-spatial perspective of the city). Even when American Urban Form does discuss the physical fabric of ‘the City’, it tends to become trapped in discussing architectural styles.

Boston, New York, and Philadelphia seem a stylistic choice for the narrative since they have common temporal and geographical origins, and builds on the foundation of Warner’s previous research into the real history of these cities. It also allows the authors to avoid the emergent effects of 1785 Land Ordinance in generating American urban form (based on the authors’ own timeline, their use of the phrase “Jefferson grid” refers to the regular grid in general, in which case it is more accurately described as the Renaissance grid or even the Spanish grid). In selecting these cities, American Urban Form also reinforces what many see as an ‘East Coast bias’ in urban planning. This is not exactly right. It is actually a ‘Bi-Coastal bias’, which is consistent with a larger cultural bias in the United States. In a real way, there is an ‘axis of planning’ in the United States that stretches from the cabals of MIT to the Ivy League schools to the West Coast (Cal-Berkeley/UCLA) (see “Who Teaches Planning?”, Planitzen, January 14, 2013). By merging these cities together, American Urban Form manages to both undercut and misunderstand the importance of Philadelphia. Philadelphia is more important than New York and way more so than Boston in terms of the American planning tradition. Penn’s 1682 plan for Philadelphia demonstrated the scale of the possible for city planning in the New World. Namely, American urban form has always been expansive, what Gandelsonas referred to as “the invention of a new scale”, especially in comparison to European models of urbanism. If the authors had taken different cities as their subject (such as Chicago, St. Louis, and New Orleans), then a different (and, perhaps, more common) picture might have emerged in their narrative about the physical form of the American city.

This fact reveals the subjectivity lurking at the heart of American Urban Form. The authors’ experiment in representative history fails the most basic test of scientific method because their methodology cannot be objectively repeated to produce similar results for different cities. The results are entirely determined by the subjective choices of those writing the narrative. In this regard, the methodology might be useful as the basis for a student studio project but of little use to anyone outside the classroom. Also, taking the two densest cities in the United States (Boston and New York) as the subject for two-thirds of ‘the City’ allows the authors to craft an overly romantic view (in New Urbanist and Floridian “creative class” terms) of American urban form that does not ring true for the majority of the country. A quick review of Wikipedia’s listing of America’s most dense cities reveals two-thirds are located in the New York and Boston metropolitan regions; though interestingly and importantly, not Philadelphia. It is also interesting the authors’ descriptions of urban form become considerably more assured with the onset of the 20th century, which coincides with the emergence of urban planning as a distinct discipline. Before this, the authors provide as much space to discussing free-range hogs as they do to urban form. In itself, this is revealing since roughly half of the book is devoted to the first 200 years of ‘the City’ whereas the second half covers approximately the last 115 years. This is unfortunate since important aspects of early urban form are casually mentioned and their generative effects are not explored in detail. Instead, the narrative quickly returns to surer ground. i.e. a pseudo-history of political, social, and economic factors.

Does American Urban Form work as historical fiction? Well, not really. The book cannot be given a pass on these grounds either. Disturbingly for academics, this methodology seems to provide the authors with an in-built defense mechanism against criticism and, more importantly, testing of their ideas. Hey, it’s only “a representative history”, meaning, of course, it is a fiction so we have to evaluate the book on these grounds as well. We tend to teach historical fiction (Shakespeare’s Julius Caesar, Anthony and Cleopatra, and so forth) in literature courses, not history classes, because what is important is not historical accuracy but the use of literary devices in telling a story. American Urban Form fails the most basic literary tests in this regard. There is no characterization, rising action, dramatic climax, or dénouement. It is all conflict. Most of the book reads like an urban horror story where everyone is neatly divided into oppressor (rich white male, capitalist landowners) and the oppressed (everyone else who is not, especially Black Americans, women, and unions). This provides most of the narrative with an oddly Marxist perspective on American urban history. We say ‘oddly’ because it is so unexpected. This fictional urban history of capitalist oppression in ‘the City’ would sit a little too close for comfort (for some) next to the fictional history of capitalism written by Karl Marx in Das Kapital. The authors drop this odd perspective on their imagined history with the onset of the Civil Rights Movement in the 1950s and the leftist radicalism of the 1960s, which, in effect, conveys an apologia for the social conscience and actions of leftist baby boomers. For example, the authors state not once but twice (without explanation) the economic stagnation of the 1970s was caused by the Vietnam War. It will be a surprise to many who thought it was monetary policy, high taxation and excessive regulatory regimes during the Johnson, Nixon, and Carter Administrations as well as out-of-control government spending by a long-held Democratic U.S. Congress (the Reagan Revolution of 1980s does not seem to exist in the imagined world of ‘the City’, except incidentally or negatively).

In this sense, American Urban Form represents the worst kind of historical revisionism, indoctrinating leftist wish fulfillment (capitalism is evil, the state is good… and everything that follows on from that view) as a “representative” fact of American urban history. Because of this, it does not even qualify as good historical fiction. Much like Whittemore’s detailed and pretty bird’s eye views of ‘the City’ in the book (for the most part, vacant of meaning because they are a fiction, too; the one clear-cut exception is his wonderful aerial perspective of ‘dumbbell tenements’ on page 71), American Urban Form remains trapped in a single perspective on its subject. It either ignores, consigns to happenstance, or weaves an elaborate explanation for anything that might contradict or interrupt that perspective. Collectively, the result is a fanciful city of leftist, pseudo-Marxist fallacies. If you are already a member of the choir, you will like American Urban Form: A Representative History because you know the song and can sing along. If not, you will be better served by reading the history of a real city, examining in detail its historical plans and bird’s eye view drawings, and making your own conclusions.

American Urban Form: A Representative History by Sam Bass Warner and Andrew H. Whittemore with Illustrations by Andrew H. Whittemore, 176 pages, MIT Press, is available from MIT Press here and Amazon here in hardcover and Kindle formats. Prices may vary.

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Preview | Poor Richard | An Almanac for Architects and Planners

COMING IN APRIL 2013! POOR RICHARD, AN ALMANAC FOR ARCHITECTS AND PLANNERS BY MARK DAVID MAJOR, AICP

A high-resolution preview of the front cover is below.

The witticisms and sayings of Poor Richard are organized by calendar weeks, one generic theme per week, and a single saying for each day of the week – plus one for “years in the state of leaping” – adding up to a full calendar year. Each week of the calendar week is accompanied by a high contrast, black and white illustration designed or selected to get people thinking differently about cities. A high-resolution preview of “On Cities” for pages 86-87 with an accompanying illustration (inverted detail of the Nolli map of Rome presenting civic space in black and blocks in white) is below.

“On Cities” for the 34th Week in the Calendar Year on pages 86-86. Click on the image to see a high resolution version.


Poor Richard, An Almanac for Architects and Planners also includes a foreword by Julia Starr Sanford, a preface from the author, an Introduction incorporating the “Declaration of Planning Independence” previously published on The Outlaw Urbanist, bibliography and illustration credits, and an Afterword featuring The Outlaw Urbanist manifesto.

Poor Richard, An Almanac for Architects and Planners by Mark David Major, AICP, Foreword by Julia Starr Sanford, Forum Books, an Imprint of Carousel Productions, 136 pages, 5.0″ x 8″, $9.99 (in print); also available in eBook, format and price TBD.

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